February 04, 2004

By: Betty Jackson
Website: http://www.1st-in-kitchens.com

Martha Stewart Everyday Offers Fun, Durable Merchandise

Kmart Corporation and Martha Stewart Living Omnimedia, Inc., are helping customers gear up for warmer weather with a number of seasonal product offerings, featuring an exciting new collection of Martha Stewart Everyday Picnicware available exclusively in Kmart stores nationwide.

The MSE Picnicware line features a collection of colorful, bold, lightweight tabletop items including serving bowls, platters, dinner plates, 20-piece flatware sets with caddies, and a large selection of beverageware including tumblers, double-old-fashioneds, margarita glasses, goblets, insulated coolers and pitchers. Customers will appreciate the style, quality and value of MSE Picnicware. The collection offers a signature array of MSE colors, stripes and patterns to mix and match, including Salmon, Pool Blue, Mint, Banana, Clear, Garden Blossom, and Rainbow Plaid, at very affordable prices. The collection also includes a unique Bubble design in clear, green and blue.

Also available now are MSE 100-percent cotton beach towels. Generously-sized with hemmed edges, the towels feature jacquard weaves in a vivid color palette. The beach towels complement the picnicware and beach chair collections, offering customers a coordinated look for a day in the sun. The beach towel assortment includes several fiber reactive prints-Anchor and Flags, Lighthouse and Flags, Calm Waves and Choppy Waves, and jacquard patterns including Bright Stripes, Garden Stripe Blue, Garden Stripe Green, Candy Stripe, Awning Stripe Navy and Awning Stripe Orange.

In addition, MSE offers brightly-colored beach chairs available in 19 different designs and patterns. The collection includes high-back beach chairs, chairs that recline, sand chairs and chairs equipped with convenient carrying straps, as well as several multi-colored beach umbrellas.

The comprehensive MSE grill collection includes a charcoal grill with cart and a standard gas grill that are ideal for backyard barbecues, as well as a portable hibachi grill, a tabletop charcoal grill and a portable gas grill that customers can easily pack up and carry to any destination. Also available are durable MSE grilling tools such as basting brushes, telescoping forks, stainless steel steak skewers, jumbo spatulas and many other items to create a delicious summertime meal. Many of the grilling items include Martha's favorite barbecue recipes.

The Martha Stewart Everyday brand offers quality, reasonably priced products at the mass-retail level to help transform everyday dreamers into doers, according to Stewart, known for her how-to teaching style. MSE comprises five sub-brands: Martha Stewart Everyday Home, featuring bedding, bath and decorating items; Martha Stewart Everyday Garden, which offers a complete system of gardening products; Martha Stewart Everyday Colors, consisting of 256 latex-based, coordinated paints as well as ceiling paints; Martha Stewart Everyday Baby Baby, providing nursery needs and gift sets; and Martha Stewart Everyday Kitchen. All of the merchandise in the Martha Stewart Everyday brand is inspired by one or more of MSO's eight core content areas, and each design is overseen by one of the company's creative experts.

About The Author:

Betty Jackson is a successful author and regular contributor to http://www.1st-in-kitchens.com.  Everything for your kitchen to make it look great and make cooking a whole lot easier.