April 29, 2004

By: Dan Orbison
Website: http://www.1st-in-kitchens.com

Yahoo! to Offer Online Shopping for Gourmet Food and Kitchenware

Yahoo! Inc., a leading Internet media company, today announced that Digital Chef, one of the world's most comprehensive sources for gourmet food and kitchenware, has joined Yahoo!'s premier merchant program.

Beginning today, Yahoo!'s millions of users will have easy access to gourmet food and kitchenware information, including thousands of recipes and cooking instruction from renowned chefs, and shopping for thousands gourmet food and kitchenware products. Individuals can easily access Digital Chef's merchant links within relevant cooking categories and related keywords on the Yahoo! network of properties.

Yahoo! continues to be an ideal distribution platform for merchants to reach targeted audiences of potential buyers, said Ellen Siminoff, vice president of business development. Targeted placement of Digital Chef's vast offerings provides our users with convenient, one-click access to relevant information and shopping opportunities within the cooking categories.

As the leading Internet guide with the largest audience on the Web, Yahoo! helps extend shopping on Digital Chef to millions of new customers, said Kevin Appelbaum, Digital Chef President and CEO. This agreement with Yahoo! helps strengthen Digital Chef's position as a leading retailer of gourmet food & kitchenware on the Internet.

Digital Chef, a joint venture with The Culinary Institute of America, is one of the most comprehensive sources for gourmet food and kitchenware. Digital Chef has alliances with Dean & DeLuca Markets, more than 100 renowned chefs and many Napa Valley wineries to offer consumers thousands of gourmet foods and kitchenware, a selection of more than 800 wines, cookbooks, as well as thousands of recipes and cooking tips.

About The Author:

Dan Orbison is a successful author and regular contributor to http://www.1st-in-kitchens.com.  Everything for your kitchen to make it look great and make cooking a whole lot easier.